video, social, digital, on-campus activations
Pearson+ — This Is You Learning
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Pearson+ reimagined textbooks and studying to better fit the lifestyle and habits of Gen Z students. We launched the product with a 360 back-to-school campaign that challenged traditional ways of studying and felt right at home on college campuses.
The campaign directly increased app downloads and subscriptions by 58.2%. It was so effective, we won 2 Effies.
Awards:
Effie 2023 — Bronze—Seasonal Marketing
Effie 2023 — Bronze—Direct to Consumer
Agency: VMLY&R