#GRWM dominates beauty and shower tok. So, we hacked the popular trend and flipped it on its head. Soap & Glory’s Flake Away leaves your skin feeling so glorious, putting on clothes is an absolute shame. So instead of Get Ready With Me, we started a trend called Get Naked With Me. Our TikTok challenge started like a typical #GRWM but at the moment you typically put on clothes—you stay naked. 

We kicked off the challenge with the former star of ABC’s “The Bachelorette,” Kaitlyn Bristowe. Our trend was featured in AdAge, US Weekly, Hollywood Life, OK Magazine, MindBodyGreen’s, and other publications. 

Results: 
2.8M views
240K+ engagements
+44% sales
172M impressions